Tag Heuer Rebalances International Price Strategy Greater China Price Cuts Significantly

Since the Swiss National Bank abandoned the lower limit of the exchange rate of 1.2 Swiss francs against Euros, the Swiss franc has appreciated rapidly, and TAGMH, a famous watchmaking brand of LVMH Group, seized this opportunity to readjust its international price strategy.
   Recently, TAG Heuer announced: try to avoid increasing product prices in the Eurozone, Japan and Singapore markets; in contrast, the average price of products in the markets of Switzerland, China, the United States, the Caribbean and Central and South America has been reduced by 8%, which is in the UK And Hong Kong, China were 7% and 13%, respectively. TAG Heuer’s latest price strategy and other dynamic information are positive and constructive, allowing brand customers and partners to take reassurance.