Glashütte Watch And Zurich Film Festival Become Official Partners

Zurich in September will once again become the focus of the film industry this year, and the appearance of Glashütte Original in Zurich represents the brand’s commitment to further strengthen its comprehensive and in-depth support of arts and cultural activities. Within ten days from September 20, 2012, fans and film industry guests will gather in the heart of Zurich to watch new movies.
This year, top German watchmaker Glashütte has expanded its support for art and culture, sponsoring the Zurich Film Festival: the cooperation agreement will last for three years starting from the 2012 Film Festival. Glashütte’s appearance in Zurich represents Glashütte’s commitment to further strengthen its comprehensive and in-depth support of artistic and cultural activities.格拉 Since 2011, Glashütte has been a partner of the Berlin International Film Festival; this year is the first time the brand has specifically provided ‘Made in Germany’ bonus support for emerging film directors. Cooperation with the Zurich Film Festival reinforces Glashütte’s current commitment in cultural sponsorship: the perfect complementarity between the art of filmmaking and the art of watchmaking. Just as the combination of traditional craftsmanship and advanced technology brings indispensable precision to mechanical movements, in the art of filmmaking, the combination of very different craftsmanship, complex technology and perfect time mastery can create an outstanding film. .