At the 2014 ‘Clocks and Miracles’ Asia Advanced Watch Show, the reporter in front of the Watch House was honored to interview Ms. Catherine Renir, President of Van Cleef & Arpels Asia Pacific, and made a plan for the brand’s development and planning. In a series of conversations, the core of this interview is presented below.
Watch House: What role do jewelry and watches play in your life?
Catherine Renir: Jewellery and watches are in fact symbols of perfection, tradition and creativity, a tribute to the past and a vision of the future.
Watch House: What do you think is the biggest difference between Van Cleef & Arpels and other brands in terms of communication and promotion?
Catherine Renir: For Van Cleef & Arpels, it has more than 100 years of history. The brand has always viewed and developed new works from a poetic perspective. Albemarle watches are unparalleled and unparalleled. Therefore, I hope that the communication of the brand can communicate with users in a sincere manner, reflect our true value, and will not attract the attention of customer groups in the current popular form. We hope Van Cleef & Arpels can be a classic and a kind of Inheritance continues.
Watch House: What do you think of the future of watch and jewelry spread on the Internet?
Catherine Renir: The Internet is very important for the whole society. In the future development, we will spread and promote our products and stories through different digital platforms.
Watch House: What do you think is the biggest change in the Chinese market in the past five years?
Catherine Renir: When referring to the Chinese market, I would like to say that opening up the Chinese market is a long overdue feeling for us. In fact, from 2005, Van Cleef & Arpels opened its first retail store in China, but at that time there was no professional team to manage it, and our leap point can be said to be an exhibition two years ago. This exhibition is for us. It is a good open platform and historical moment to share the brand value of Van Cleef & Arpels. Since then, we have accelerated the pace of expanding our business in China. So far, we have opened 14 franchised stores. We will continue to open retail stores in China in 2016, but I do n’t want to grow too fast. I still want to choose cities and locations selectively.
Watch House: Each year’s poetic complex watches will surprise us. Will this series give us even greater surprises in the future?
Catherine Renir: Creativity has always been an important element buried in the Van Cleef & Arpels brand development, and the brand has a positive understanding of all the good things in life, including love, luck and nature, and therefore holds the future Outlook and expectations. The poetic astrological watch displayed in this exhibition is the best hope for the sky and stars. I believe that we will continue to use good ideas to develop new wristwatches in the future.
Watch House: Please share with us one of the most enjoyable things at Van Cleef & Arpels.
Catherine Renir: For me the happiest thing in life is to bring Van Cleef & Arpels’ Jewellery and Watch Academy to Asia this time to share with you. In 2002, Van Cleef & Arpels Academy was opened in Paris. The Academy inherits our history and watchmaking technology. Through this school we can understand the arts, history and the craftsmanship and stories of high-quality gems in watchmaking. The next time we came to Hong Kong was an important step in the development of the college. I hope that this important value will be passed on in the future.
Summary: Through the conversation with Ms. Catherine Renir, she has experienced the continuous innovation spirit of Van Cleef & Arpels on the road of multi-year watchmaking. At the same time, she has also seen the brand’s high recognition of Internet promotion, and its emphasis on the Chinese market and future prospects. Planning.