In 2014, BVLGARI, Italy’s top jewellery and watch brand, ushered in its 130th anniversary. On the occasion of its birthday, Bvlgari launched a new watch series specifically designed for women-LVCEA. series. On September 3, 2014, Bvlgari held a new launch of the LVCEA women’s watch series on Beijing TV, and announced that Ms. Shu Qi became the female watch ambassador for Bulgari Greater China and started a new journey of Bulgari.
As night fell, major media brands, fashion brands and VIPs of the brands arrived at the scene one after another.
Mr. Jean-ChristopheBabin, global president of Bulgari, Ms. SabinaBelli, general manager of Bulgari brand marketing and media, Mr. Guido Terreni, managing director of Bulgari watches, and Mr. Pingxingtao, managing director of Bulgari Greater China and Australia At the event, the presence of Bulgari’s new spokesperson Shu Qi, popular actress Tang Yan, famous actor Li Chen, temperament actress Wang Likun, and international fashion photographer Chen Man also made the event even more VIP and glorious.
Inspired by time, Bulgari created the LVCEA series. With the modern design reflecting the ancient architecture, LVCEA can not help but think of the ancient sundial. The sundial of the ancient Roman era adopted the shape of the solar quadrant, which symbolized the first way for humans to measure time.
The digital scale on the dial is reminiscent of ancient Roman tradition, and echoes the ancient sundial chronograph. The shiny round case symbolizes the passage of time, meaning the past and present are continually condensed. The bracelet is inspired by the Bulgari classic Serpenti serpentine series. The round dial is matched with the architectural tension bracelet A harmonious dazzling style.
The Bvlgari LVCEA series watch has a thin and sturdy round case, and there are many materials and styles to choose from, which are not only bright and charming but also distinctive. The LVCEA series perfectly combines sexy design with firm quality, blooming bright brilliance like sunshine, and aura of female charm.
The noble pink convex round gem is set with a delicate diamond, which exactly corresponds to the 11 diamond hour markers on the dial. The calendar display window is located at three o’clock.
At this annual Bulgari event, more than 300 VIPs from home and abroad and the media came together to witness the launch of another brilliant gem in the Bvlgari watch series-LVCEA.
Bulgari’s global president and Miss Shu Qi and all the friends at the scene toasted and celebrated the new evening of Bulgari. Miss Shu Qi wore a white dress to the scene, noble and elegant, the scene was lively and extraordinary, and the atmosphere was warm.
Today, LVCEA once again demonstrates Bulgari’s creative magic of turning endless inspiration into a tangible gem, demonstrating Bulgari’s unique and bold style. This style of work will surely become another classic of Bulgari, continuing the beautiful legend of the charm brand from ancient Rome.
Summary: The Bvlgari LVCEA series ladies’ watch perfectly blends personality and elegance, showing a harmonious and unified luxury charm, which perfectly matches the temperament of Miss Shu Qi, and will spark a more beautiful spark later. Finally, let’s indulge in this grand party this evening with champagne, wine and watches, and feel the charm of time. (Picture / text watch home Li Shuai)