On November 5, 2014, Hublot, a famous Swiss luxury watch brand, launched the first special watch in cooperation with the Los Angeles Lakers-Los Angeles Lakers ‘King Power’ This has also become the official watch of the Purple Gold Legion. Lakers star player Kobe Bryant attended the event and unveiled the new watch with Hublot partner Greg Simonian.
With 16 NBA championship titles, the Los Angeles Lakers are the most successful, legendary and one of the most popular teams in the world. Staples, home of the Lakers, is located in the heart of the City of Angels. The games of the Zijin Army are always closely linked to fashion, celebrities, luxury and passion. ‘Power of the King’ is the first special watch launched by Hublot since it became the official timekeeper of the Lakers in January 2013. Since March 2013, Kobe Bryant officially became the brand ambassador. Hublot created two King Power Black Mamba and King Power Black Mamba King Gold watches for him.
That night, Hublot held a special event at the Beverly Hills Boutique to celebrate the advent of the new watch. Kobe Bryant, James Worthy, and four Lakers girls came to help. As a member of the Lakers Hall of Fame, James Worthy was named one of the 50 biggest stars in NBA history. Since entering the league as the No. 1 pick in 1982, Worthy has been selected as an All-Star 7 times and won the Finals MVP in 1988.
Hublot CEO Ricardo Guadalupe said, ‘The Los Angeles Lakers are one of the most legendary and popular teams in the United States, and Hublot is honored to enter into a partnership with them in 2013. The launch of the second edition of the Los Angeles Lakers ‘Power of Kings’ makes the cooperation of both parties more vital. It is also through this partnership that Hublot continuously brings the Art of Fusion into the sports world. ‘
The Lakers Executive Vice President Jenny Bath said, ‘The Lakers have a glorious history, and the power of the king is the perfect interpretation of the Lakers spirit. The establishment of innovative cooperative relationships with multinational companies such as Hublot has prompted us to continue Strive for excellence and be a pioneer in the sports world. ‘
The Hublot Los Angeles Lakers ‘Power of the King’ watch exudes a charming and masculine dynamic, and the 48mm carbon fiber case is still exquisite. The mix of purple and gold is inspired by the color of the Lakers home team jersey. The inner circle of the dial is divided into four 12-minute zones (four quarters per game in the NBA, 12 minutes per quarter), decorated with black, purple and gold. The Lakers Logo is located at 3 o’clock. See the Lakers’ signature. Limited to 50 pieces, each watch comes with two interchangeable straps.