Swatch sparks the fun of colorful summer. This is destined to be a noisy feast, bright and almost crazy colors, looking full of vitality, like an unstoppable sun, as well as salt and fine sand on the skin, these are synonymous with summer.

Detonating the Summer Carnival

   The carefree atmosphere is everywhere, from open-air bars and cafés hidden on the streets, to the white sandy beaches, to the waves of collisions and yelling. The new Swatch 2013 summer series brings not only a visual feast, but also a carnival that speeds up the heartbeat. Swatch launches new collections of watches in iconic styles, with an adventurous design, inspired by contemporary art and traditional exotic styles, with stunning vivid colors. Summer is here, welcome this summer with Swatch!

Recommended for the 2013 Summer Collection:

SFK372 RMB 810
FLÛTE DE PAN

Dance with the music

   No matter when and where you are, there will always be melodious music lingering in the air, which will light up the day to give you a day’s vitality; and on a long lazy night, you will be accompanied by a gentle, romantic melody. The sound of daylight slowly progresses to the night, and suddenly you find the moment of dancing, the rhythm of the movement is melodious all night, and gradually comes to the dawn of the sea full of vitality with the interesting interlude. This colorful ultra-thin watch with a soft braided strap is eager to put music in your heart.

Series: Ultra-thin series
Dial: Sun-brushed silver dial with turquoise Arabic numerals and orange and purple scales
Case: transparent hard plastic case
Strap: horizontal stripe braided material strap in a variety of bright colors

SFM125G RMB 890
ETHNICAL BRAID National Weaving

Mysterious elegance

   This is an endless world of elegance, a hazy and mysterious world. Symbols were drawn in the silver gravel, but turned into an invisible end. You try to find the meaning of these symbols, constantly searching in the deep black dial and the color of the stones. This attractive ultra-thin watch is a new contemporary interpretation of the classic version, a mysterious choice, timeless classic.

Series: Ultra-thin series
Dial: Sun-brushed black dial with turquoise and black scales
Case: Grey transparent hard plastic case
Strap: Adjustable polished stainless steel 316L strap with black and turquoise gemstone decoration

GB273 RMB 410
PSYCHEDELIA patchwork style

Weaving the world of national art

   Strolling through the bazaar in the town, you suddenly stop. You are deeply attracted by the festive atmosphere, jubilant colors and stunning patterns. That’s it! You feel this vitality, glowing brilliance, the color weaving into the fabric, these rush to your heart. As if this is the case, you are walking through the noisy crowd in the heat of summer, listening to the captivating conversation. This classic original series watch is a patchwork of various patterns, bright colors seem to cheer for the imagination and uninhibited colors of national art.

Series: Classic Original Series
Dial: black dial with multi-color print
Case: black hard plastic gloss case
Strap: Multicolor fabric strap with green buckle and yellow ring

SUOB105 RMB 510
ETNOTATION minimalist symbol

Come to the happy life of the Maya by time machine

   Although hard to believe, time is truly eternal. Take a closer look at the dial of this watch. The Maya designs bring us back to a world that still seems to be a symbol of peace and happiness. The minimalist abstract pattern of black and white looks so perfect and harmonious. Try to imagine that after centuries, the Maya came to the present, and this will still be the fashion choice. An elegant classic original watch worthy of possession.

Series: Classic Original Series
Dial: black dial with white scale
Case: black matte hard plastic case
Strap: Black hard silicone strap with white print

SUSG400 RMB 890
LIMONATA Lemon Soda

Go forward

   Look! Can you imagine wearing such colors? It’s just amazing! There is nothing brighter than it, so take a bold step forward and show it to the world. Whether it is seen or it is seen. Everyone, prepare, rush! faster! How fast? See how much time you spend. awesome! Relax now. Let’s find a good place to relax. I really love lemonade drinks, they are the color that summer should have. Come for two cups, thank you!

Series: Multifunctional Original Series
Dial: Black dial with white Arabic numerals and white and green scales
Case: green matte hard plastic case
Strap: Green hard silicone strap

SURW104 RMB 1080
TROUBLE EFFECT

What is a better definition of cleverness?

   Life is changing fast, like a crazy kaleidoscope, a window full of happiness. On a sunny day, look straight out the window and feel the pulse of summer, the hot beat and the hot temperature. There are many colors and ten colors, refraction and reflection, so the interaction is produced! What you feel will not just be fun, hurry up, let us embark on this journey together!

Series: Touch screen series
Touch screen: black background with golden digital display
Case: white matte hard plastic case
Bezel: white matte hard plastic bezel with multi-color print
Strap: white matte hard plastic bezel with multi-color print and black aluminum buckle

GP700 RMB 410
FLUO MIX

Vitality, excitement, passion

   In the heat of the afternoon blue sky, a sound sounded. ‘Dear, come on, come on, come to the shade.’ A glass of cold drink is waiting for you. This is a glass of lemon-flavored ice drink. The cold texture makes you snoring unconsciously. You look up at the sky, the sun sinks into the sea, and colors burst into the air. This is the vitality and color of summer. so cool!

Series: Classic Original Series
Dial: Blue dial with yellow Arabic numerals, dark pink and yellow graduations, and day / date calendar window at 3 o’clock
Case: Dark pink matte hard plastic case
Strap: yellow leather strap with dark pink routing and same color buckle and ring

On November 22, 2012, the well-known watch brand with a brand motto of “Inspiration creates eternity” Swiss Mido watch held “Inspiration Creates Eternity” in Chengdu’s fashion landmark, Chunxi Road Pedestrian Street Plaza. ——Who wears the building in his hand ‘activity at Chengdu Station. Mido Watch joined hands with Asian popular star Mr. Wu Zun on the theme of ‘Inspiration Creates Eternity’ to create a gorgeous and slightly mysterious inspiration space for all guests. The architectural inspiration elements on the site will set off the Chunxi Road pedestrian street square The place is extraordinarily bright. The audience sculpted time together with Mido that night, and blended this unparalleled timeless picture and star-shimmering visual shock into the golden autumn night of Tianfu Chengdu.
Mido joined hands with star Wu Zun to launch the ‘Inspiration to Create Eternity-Who Wears Architecture in Their Hands’ Chengdu Station Event
Time: Thursday, November 22, 2012
Location: Pedestrian Street Plaza, Chunxi Road, Chengdu

    Mido’s pursuit of art perfectly sculpts the glorious past of the past. Today, Swiss Mido draws inspiration from classic architecture, and casts the eternal and timeless beauty on the wrist. When the dancer’s agile posture depicts classic buildings representing the essence of art and wisdom in each era, time is frozen in these buildings, and the audience’s thoughts travel through different time and space with this piece of architectural art. , Feel the unique artistic breath and beauty of architecture in each era. Models wearing the Swiss Mido watch series appeared on the stage. Each model seemed to represent the spirit of a classic building, perfectly interpreting the unique relationship between architecture and watchmaking. At the event site, a series of theme activities launched by Mido in 2012 were reviewed, focusing on ‘architecture’, ‘inspiration’ and ‘creation’. A highly interactive online event presents a watch space full of architectural art and creative inspiration to consumers. The online creative platform (website: http://www.midoclub.com/2012) carefully created for consumers by Mido Watch. As of the end of the event, Mido has received thousands of inspirational works from participants. Ten professional winners were selected by the professional judges. At the event, Mido announced the winners one by one and shared the works with the audience. Asian popular star Mr. Wu Zun’s inspirational work won the most popular charm award. Mr. Wu Zun himself was very surprised and thanked Swiss Mido for the surprise. As an old friend of Swiss Mido, in 2012 he and Mido joined hands again to pay attention to and participate in online and offline activities of Mido this year. At the event, Wu Zun recalled and shared the previous ‘Inspiration Journey’ very happily. Wu Zun said that Mido integrates architectural inspiration into watch design and is very innovative. Inspiration and creation are the most important for a brand or an artist. He will work with Mido to present more and better works to audiences who love him. As the winner of the most popular glamour award, Swiss Mido presented Mr. Wu Zun with an award-winning exquisite helmsman series new observatory-certified men’s watch. I hope this watch will accompany Wu Zun’s future life path, and also wish The road of artistic development can be better and better. Mido launches charity tour to raise money for children in poor areas
    At the same time, charity has also become a highlight of the Swiss Mido Chengdu event. In early September, Metob announced through its official Weibo that this year’s charity trip plan to visit local children in Zongke Township Central Primary School, Yangtang County, Aba Prefecture, Sichuan Province, and called on everyone to show their love and donate living and learning items to children in Tibet. , And Mido staff will send the collected love items to the children in Tibet. The ‘Charity Trip Plan’ initiated by Mido Watch attracted the attention and active participation of all parties, and collected a large number of donated items. At the same time that the love materials were delivered to the children, Swiss Mido also donated the ‘Medo Library of Love’ and ‘Medo Music Classroom’ to Zongke Township Central Primary School, Yangtang County, Aba Prefecture, Sichuan Province.
    Swiss Mido takes “Inspiration to create eternity” as its brand motto, and the simple and sincere inspiration of children is exactly the most precious wealth of human beings. This donation is a continuation of Mido’s long-standing charitable efforts to help children pave the way for spiritual growth by building a love library and music classroom. At the event site, Mr. Wu Zun reviewed the documentary photos of the Mido team’s donation into Tibet. At the same time, Mido staff also brought back the “Meidu-inspired architectural works” drawn by the children. Through these rustic works, it is not difficult to find that although children in Tibetan areas live in a relatively closed environment, the hearts of each of them Deep down there is a desire to explore the world. It is precisely the Swiss Mido’s sense of social responsibility that allows children to take another step towards their dreams. Mr. Wu Zun was very moved after admiring the children’s works. He hand-signed basketball on the scene and hoped to be handed over to the children by the school representatives to express his love. He also urged everyone to pay close attention to and participate in more public charities with Mido. At this time, the guests who came to the scene gave the most sincere blessings to the beautiful melody of the live singers to Zongke Township Central Primary School, Rangtang County, Aba Prefecture, Sichuan Province. The beautiful and big love melody wafts in the orange ocean of Chunxi Road, and this brings the warm atmosphere of love to another climax.
    Time has given Swiss Mido watches enough recognition. Mido firmly believes that the real design is more tested than the current trend. Mido intends to create a watch that can be handed down from time to time, and for everyone who wears it, to record time and memorable shining moments in life. The Swiss Mido watch is always full of extraordinary innovation ability, leaving the classics forever.