Omega is nearing the end of its ‘Her Time’ exhibition at the Shanghai Museum of Contemporary Art. This exhibition showcases some of the classic ladies’ watches and antique posters in the brand’s 100-year-old women’s watch production process. In addition, the brand also invites illustrator Stephane Manel to trace the beauty of time through illustrations, perfectly depicting the indissoluble bond and precious moments between Omega and women.
This “chronological” chronology has been crafted for many hours. Under the artist’s delicate strokes, the smart design and precision technology of the Omega watch for 100 years have been vividly displayed. Every minute of the brand watchmaking tradition exudes a sense of fashion and elegance, condensed in these two minutes of video.
The video begins with Elizabeth I, the wearer of the world’s first watch in the 16th century, and traces the inextricable connection between women and time.
In 1848, Swiss watchmaker Louis Brandt founded a watch factory, now Omega.
Since its establishment in 1848, Omega has been committed to creating women’s watches.
By the early 20th century, more and more women began to wear watches. As a result, Omega conformed to the trend of the times. In the most colorful era in history, ‘twenty years of roaring’, Omega has also made a fortune in the history of women’s watches.
With the outbreak of World War I, in 1935, Omega launched the ‘Medicus’ watch specially designed for medical personnel. This watch is equipped with a central chronograph second hand, which facilitates medical staff to accurately read the pulse number based on the second hand, helping medical staff to save lives. The ‘Medicus’ is Omega’s first junior junior with a central seconds hand and the first watch with a chain hand to secure the strap.
After the First World War, women’s watches entered the golden age. The Art Deco movement brought richer colors and bolder geometric designs to the public, and watch design entered the golden age. During this period, gold, long or barrel shaped watch designs were very popular. Omega has also cooperated with the main French high fashion houses. Each watch is a perfect accessory specially made for a tailor-made women’s clothing.
In 1955, Omega launched the Ladymatic watch, the first self-winding ladies watch, which was a great success once launched. This watch subtly combines extraordinary design with revolutionary and innovative movement. It is equipped with an ultra-small automatic top movement of only 1.196 cubic centimeters and is certified by the official Swiss Observatory. Ladymatic watches have injected landmark elegance and charm into the ladies’ watch industry, and have had a profound impact on aesthetics and innovation in the decades to come.
Since then, women’s demand for women’s watches has become more and more abundant. The constellation series, which was again innovatively designed in 1982, is a very classic and highly recognizable model in several Omega watch series. Its iconic ‘claw support’ design and fashionable and luxurious diamond-studded craftsmanship have become the pinnacles of women of an era. In 1995, supermodel Cindy Crawford chose to wear the Omega Constellation series watch, which caused the majority of women to follow suit.
The short 2-minute video depicts Omega’s enthusiasm and outstanding achievements in the manufacture of women’s watches in different times, making people feel that it has never stopped on the way to explore women’s watches. If after watching the video, you still have a lot of fun, there are four final days for the Omega ‘Her Time’ Ladies’ 100 Years Exhibition. Friends who are interested in the Swiss women’s watch manufacturing process or even the world’s women’s watch manufacturing process can visit the scene Take a closer look and experience the unique concept and heritage of Omega ladies watches.
Omega ‘Her Time’ Women’s Watch Centennial Exhibition Information:
Time: October 1, 2016 to October 30, 2016 (closed on Monday)
Address: Hai Contemporary Art Museum (200 Huayuangang Road, Huangpu District, Shanghai)